Companies
all over the world have various assets like people, facilities, and money that
keep them afloat. However, there are assets that are more abstract and
intangible, but are just as crucial to a company's survival, such as corporate plans, designs for new
technologies, and even business models. These things can be roughly classified
as intellectual properties, which can be further subdivided into four distinct
types.
Copyrighted
materials like books, paintings and audio CDs are physical versions of abstract
ideas such as stories, art, and music that may or may not be released to the public.
“Copyright” protects both the physical copy and the idea it contains from
tampering and copying. Trademarks, on the other hand, are logos, signs,
symbols, or any other thing that is used to distinguish one company from
another, especially if there are at least two companies that offer the same
product or service.
Patents
and trade secrets are closely related in that they're both original ideas and
designs, like secret recipes unique to their respective owners, for instance.
However, patents have more to do with design concepts, product ideas, and
inventions than business models. While patents are usually valid for a period
of 20 years, according to the US Patent and Trademark Office, trade secrets are
protected for a lifetime and their protection usually hinges on the efforts of
the company that owns them rather than an independent body.
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